The founding members of BlackTree named the firm and designed the logo with two main principles in mind; a focus on maintaining a healthy bottom line and being a strong, supportive base for our clients. These ideals are both portrayed in our logo in various ways. The use of a double black line below our name reflects our financial focus with the use of a literal bottom line. This particular tree design was selected because it illustrates how BlackTree’s strong roots can help support our client base, which is represented by the many individual green circles, or leaves. Finally, the colors that were selected represent our desire to keep our clients “in the black” while the green leaves represent their continued prosperity.